Como uma marca de cuidados com a pele melhorou o apelo nas prateleiras com tubos de papel luxuosos

This luxury paper tubes case study follows a skincare brand whose serum range kept getting overlooked on shelf. Their formula was excellent, their pricing sat firmly in the premium tier, yet the packaging read as mid-market — and buyers walked past it. So the brief wasn’t really about materials at all. It was about making a 30ml […]
Estudo de caso de tubo de papel de qualidade alimentar personalizado para uma marca de lanches

This food grade paper tube case study follows a granola and nut snack brand that wanted to leave rigid plastic canisters behind — without letting their product go stale or greasy on shelf. Fat migration, moisture pickup, and retailer audits all landed on the table at once. So the interesting work sat in the liner, not the […]
Estudo de caso de embalagem de tubo de papel de perfume personalizado para uma marca de fragrância

Fragrance packaging carries a peculiar kind of pressure. The bottle is glass, the liquid is expensive, and the unboxing moment genuinely shapes how customers remember the scent. So when a European fragrance brand approached us wanting to drop their plastic vac-form tray without risking broken bottles in transit, we knew the interesting work would sit […]
Como as embalagens de papel ajudam as marcas a construir uma imagem mais verde

Let’s start with something a bit uncomfortable. Shoppers have grown genuinely sceptical about green claims — and honestly, who can blame them? They’ve seen too many plastic tubs with a leaf logo printed on the side. So here’s why paper packaging still cuts through that scepticism: people can feel it. They pick it up, they hear the […]
Embalagens de alimentos sustentáveis para chá, Café e Lanches

Here’s the tension every food brand runs into. You want packaging that looks and feels responsible — but coffee goes stale, tea loses its aroma, and biscuits go soft. So the moment you strip out the barrier layer, you’ve got a beautiful box protecting a disappointing product. That’s the honest challenge with sustainable food packaging: it […]
Ideias de embalagens sem plástico para cosméticos e cuidados com a pele

Let’s be honest about how this usually goes. A beauty brand decides to go plastic-free, swaps the outer carton to kraft, photographs it beautifully — and then someone notices the PET window, the EVA foam insert, the plastic lamination, and the polybag it shipped in. Suddenly that clean claim looks shaky. Here’s the thing though: plastic-free […]
Embalagem de papel certificada pelo FSC para marcas ecologicamente conscientes

Here’s a scenario we see almost every week. A brand asks a supplier for “FSC paper”, the supplier says yes, and everyone feels good about it. Then a retailer requests the certificate — and suddenly nobody can produce one. The paper was FSC-certified at the mill, sure. But the printer wasn’t. So the finished box […]
Conformidade de embalagens EPR para marcas que vendem para a UE

Vamos começar com a parte desconfortável. Se você enviar produtos embalados para a UE agora mesmo, and you haven’t sorted your EPR packaging compliance, você já está exposto. A Alemanha bloqueou listagens de mercado por causa disso 2022. E desde 12 Agosto 2026, o novo quadro PPWR aplica-se a todos 27 Estados-Membros - portanto, a janela para […]
Conformidade EUDR e embalagens de papel sustentáveis

Para marcas globais que adquirem tubos de papel, caixas rígidas, caixas dobráveis ou embalagens de alimentos, sustentabilidade não é mais apenas escolher papel kraft ou adicionar um logotipo FSC. EUDR compliance is becoming part of the sourcing conversation because certain wood- and paper-based products can fall within the EU Deforestation Regulation depending on their tariff classification and […]
Embalagem de tubo de papel biodegradável para marcas de beleza e alimentos

Sustainability claims are becoming more important, but buyers still need packaging that protects the product, prints well, fits the filling process and remains commercially realistic. Biodegradable paper tube packaging can be a useful direction for beauty and food brands when the paperboard, revestimentos, adesivos, forros, closures and inserts are selected as one complete system rather […]








